Great that you got a nice new domain name for your blog or website. Now your website on a new domain name has to compete with millions of other websites and atleast thousands of good quality sites which currently rank better than your site on google and other search engines. Google determines rankings based on hundreds of factors. If we specifically talk about domains in relation to SEO, factors around domain names that can affect search engine rankings can be
1. Age of Domain Name
2. Age of content on domain name
3. Age of links to this domain name
4. Age of domain names from where you are getting links
5. Links from reserved domain names like .edu, .gov etc
6. Links from domain names with lots of backlinks
You can’t make your new content look older to search engines so you will have to live with that. You can get aged domain names for few thousand dollars if the name is good for branding or has keywords in it. You can get cheap aged domains on godaddy auctions and digital point forums in less than $50, but most of them will be meaningless and difficult to pronounce names. Instead, what I suggest is keep the domain name that you have your website on and 301 redirect the aged domain name. That way, search engines will think that website on your aged domain name has moved permanently to the new domain that you are developing and now your new domain has the aged domain advantage. Also remember 301 permanent domain redirect is the only correct way to do it. 301 redirect tells the search engines that the website has moved to a new domain and so all the backlinks, pagerank now apply to the new domain. Similarly, you can buy a domain or register a dropped domain with lots of backlinks and redirect it to your new domain and within a month the link popularity will be transferred to the new domain. Similarly, you can 301 redirect a pagerank domain or a domain with .gov, .edu backlinks to your new domain to add authority to it.
One last advice which is really a warning! Don’t over do it. This is not exactly white hat technique and is search engine results manipulative. So, safely keep it to only 1-2 301 redirects and at most 5-6. More than that is risky. And don’t do those redirects in an hour. Rather do it on interval of few months. Though there are domains which have lots of 301 redirects to them but they are high authority domains, google is sure of their purity and those domains redirected to them have been done over a long time. So, its best to play safe.
I have tried this and this is the perfect way for this, thanks for sharing.
Hi Suhasini, thanks for commenting this.
Hi Amit,
301 Redirect is a good way to mask your domain age and get some google traffic. But it wont work all the time. You need to select the right kinda domain to redirect. Otherwise it will bring negative results. Anyways, Thanks for sharing an useful article.
Sathish
Hi Sathish, you are right. These things are to be done very carefully.
Useful information about redirect domain, it is very helpful info. Keep up good work and greet to the webmaster.